Recruitment campaign for AddÉnergie
Create a digital recruitment campaign to boost hourly employee hiring and deploy it online (Facebook Ads, Instagram Ads and Google Ads).
Context
Kruger is a Montreal-based processor of renewable resources into essential products with over 5,000 employees across the United States and Canada.
Objectives
- Respond to urgent recruitment needs and overcome the difficulty of finding candidates
- Offer an alternative to traditional sourcing platforms (such as Indeed) that do not always produce the desired results
- To increase the number of applications and hires for day laborers in the Shawinigan area
Initiatives
To ensure quick and effective results, we developed all the messaging and visuals for the digital campaign, then managed and optimized it on an ongoing basis.
Results
In addition to increasing the number of applications, the campaign also increased the conversion rate of Kruger's online initiatives. Also, the company continues to receive hundreds of pre-qualified applications each month with the AppyHere app.
.png)
